Upon Further Review…

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Along with the corner bookstore, many of the benchmarks of the book business have bitten the digital dust. Hundreds of thousands of books now flood the virtual shelves of the big and small on-line retailers. Marketing experts call this “fragmentation” while most authors call it “frustration.” It seems nowadays this evolution in book selling has made the REVIEW, the gold standard in determining how much buzz, support, exposure and sales potential a book receives.

“If you like your thrillers realistic enough to make your spine tingle, and well-written enough to keep you turning pages, you must pick up THE DEVIL’S QUOTA.  Tom Avitabile is at the top of his game.  Read this book.” – Linda Fairstein, New York Times bestselling author of TERMINAL CITY and DEATH ANGEL

But how does an author garner reviews, and good ones at that? The simple answer is write a great book. The nuanced answer: start the snowball effect, the more reviews, the more people read the book, the more they post reviews and it goes on like that until you have an avalanche of reviews.

“The go-to guy for pure thriller reading pleasure, Tom Avitabile delivers with every word.” – John Lescroart, New York Times bestselling author of THE KEEPER and THE OPHELIA CUT

It’s also great when your big –time multi million selling, NY Times bestselling authors who huge fan bases, take the time to read your book and then serve up glowing quotes. That’s just gotta help. But in the new democracy of the Internet, average readers hold an awesome power also. Their reviews on Amazon, Barnes and Noble, iBook, Good Reads and other sites are critical in informing the large retailers where to put marketing “soft dollars” to push a book over the top.

“This gritty and interesting novel swooped me up early in it’s pages and hung on tight to me until the very last words.” – Five Stars – Good Reads by Booklover Catlady

Me personally, I would never push my reviews in your face, but it is a dire necessity today to garner as many 5-Star reviews as you can. Why? The algorithm (No, not the Al Gore Rhythm, which if you’ve watched him dance is decidedly not in evidence) but those little robotic calculators that today make decisions large and small in everything from your refrigerator, to automated factories to how Amazon decides a book is worthy of “Push”

“This is the kind of book you want to snuggle up with for a quick and quiet thrill.” – The View From the Phlipside

So the new reality is this: an author could get tens of thousands of dollars worth of boost marketing from on-line book sellers if the Al Gore Rhythm machine inside their servers counts a certain number of glowing reviews. Now this isn’t money in the author’s pocket, it’s in soft dollars or what you would have to pay them to push a book like this to their customers. Let’s just say for that kind of advertising they’d charge you four arms and six legs. But old Al Gore the Rhythm King, he’s going to bestow that windfall on a purely digital, cold, unemotional basis – namely reviews!

“Tom Avitabile’s plots are page-turning and gripping. Good read for all fans of crime/thriller fiction!” – Crystal Book Reviews

Therefore in conclusion, you may not be able to judge a book by it’s cover but, Al-A-Gore-ically, they can, and do, judge a book by it’s reviews…

“Reading a novel is like being in a car and taking a journey. The narrator is driving. And whether he drives fast and cruises the curves or whether he’s pedestrian and pokes through the plot – he’s in control.
Tom Avitabile is a cocky chauffeur and The Eighth Day is one hell of a ride.”
-Anonymous via Amazon

Here’s some links in case if by now you haven’t gotten the clue, that I would love a good review from you.

Review books on
Amazon
Barnes & Noble
GoodReads

One thought on “Upon Further Review…

  1. Pingback: Upon Further Review… | Author Joe Perrone Jr's Blog

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