Yesterday was James Patterson’s birthday. He is a monster author. And why not? I know where he came from. Same place I did. Advertising. We both were creatives in the New York ad biz. I understand the approach to story that comes from the discipline to get a message out in only 75 words or less. Thirty seconds of broadcast time that educates, motivates, and ends with a call to action, while wrapped around a USP device.
We shook hands once, at a Borders conference when my first book and his 14,345th title was coming out. I exaggerate, but like I said he’s a monster. But in point of fact, he’s a brand! Good for him!
I spend a lot of time helping good writers to become authors. Ultimately the next stop after author is BRAND. And if your brand gets big enough, your style can take a back seat. You may continue it or freely move around the literary Ouija board, without fear of rejection because your brand sells the book. He has been successful in many genres: romance novels, historical fiction, nonfiction, children’s books, and science fiction.
But for the rest of us mere mortals, hammering out 85,000 words or so, into a compelling, satisfying manuscript is the immediate task before us, on the way to potentially becoming a brand. To that end it helps to find the common ground with those whose names are above the title, we all face the blank page. We all have no idea if what we are composing will be a great symphony or a one hit wonder. Branding aside, every book stands alone, even those in a series. So how to succeed in authoring a novel? I believe the answer is…
“I guess I write four or five hours a day, but I do it seven days a week. It’s very disciplined, yes, but it’s joy for me.” – James Patterson
That’s one more thing that I share with Mr. Patterson, and I am sure with nearly every successful author, we both consider writing a joy. Finding joy, is the key to facing that page, working out the plot, defining and building character and tying out the resolution of a brilliant conflict. Sheer Joy!
I can’t teach Joy. But when I see it in a student, I know we are more than halfway along to a better, manuscript. In a word, the whole process becomes a… joy!
Oh, one more thing, the New York Ad shop where I was a creative director/senior VP for 40 years, was Sid Paterson Advertising. No relation, and only one ‘T.’